FCE PHARMA MARKETING SPACE
São Paulo / SP / Brazil

The Chemo Groups is a multinational Pharmaceutical Industry, involved in the production and distribution of pharmaceutical and veterinary finished products as well as raw materials, intermediate products derived from synthesis and other fine chemicals. The Company has specialized in generics, female health, respiratory and healthcare areas with a strong development of research and development of new products and a strong activity in environmental policies and community development.

With the decision to enter the Brazilian market and the opening of Chemo do Brasil, we were asked to develop a Marketing Space to mark the launch on the market. The main direction was to create a space that was compatible with the Company?s international environmental and social policies. The objective of the space was to present the Group and its Divisions, values and research and development activities. This was done at the Yearly Latin American fair for pharmaceutical products and cosmetics ? FCE Pharma 2007.

We highlighted the use of recyclable materials in the structure and invested on landscaping as the differential, employing tropical plants as a reference to Brazil, in counterpoint with the clean language, with emphasis on the visual communication, highlighting the Company?s global presence. Each type of company in the Group is defined by a color: green (chemo group ? holding); blue (chemistry Industry- active pharmaceutical ingredients); red (pharmaceutical industry ? finished dosage forms); purple (veterinary); orange (chemo marketing).

The corporate colors ? chemo international green and chemo marketing orange ? were the highlight of an otherwise totally light space. For the main meeting room a wall was designed with the Company logo embossed in high relief. The logo also appears on the sandblasted glass walls ando n the images. The main meeting point is a lounge with a curved surface bar in wood and glass and a garden with seating for fast informal meetings.